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Whole Foods fail to take off in the UK

The Guardian reports today that the US chain Whole Foods is not doing well in the UK. This is not surprising – I’ve been in Whole Foods in New York and it’s one of those shops that makes you burst into incredulous laughter at the price labels.  

The Guardian thinks this means people are spending less on luxury foods, although I’m wondering if people may actually turn to luxury foods as small affordable treats, as we’ve discussed here before.

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