It was announced today that Cadbury’s are going to use Fairtrade cocoa in the production of their famous Dairy Milk bars, starting this summer. This is obviously a tremendous boost to Fairtrade – the Dairy Milk is Cadbury’s best-selling bar, worth €13.8 million per annum in Ireland alone.
This is a great step towards Fairtrade becoming an everyday part of food shopping, rather than a specialist product only.
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