It was announced today that Cadbury’s are going to use Fairtrade cocoa in the production of their famous Dairy Milk bars, starting this summer. This is obviously a tremendous boost to Fairtrade – the Dairy Milk is Cadbury’s best-selling bar, worth €13.8 million per annum in Ireland alone.
This is a great step towards Fairtrade becoming an everyday part of food shopping, rather than a specialist product only.
Thursday 5 March, 2009 at 3:20 pm
Wow, this is great news… Makes my sneaky bar of chocolate even better. Is it just dairy milk thought, great step forward…
Saturday 7 March, 2009 at 10:08 am
Excellent nuacht!