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Cadbury’s switching to Fairtrade

cadburysIt was announced today that Cadbury’s are going to use Fairtrade cocoa in the production of their famous Dairy Milk bars, starting this summer.  This is obviously a tremendous boost to Fairtrade – the Dairy Milk is Cadbury’s best-selling bar, worth €13.8 million per annum in Ireland alone.

This is a great step towards Fairtrade becoming an everyday part of food shopping, rather than a specialist product only.

2 Comments

  1. Wow, this is great news… Makes my sneaky bar of chocolate even better. Is it just dairy milk thought, great step forward…

  2. Excellent nuacht!