Dad often heads to the shop’s deli for his lunch – they do a weekly special baguette for between €1.77-€1.90, depending on the ingredients. For €2.50 you can get the baguette with potato wedges: last week it was a BLT and this week it’s a hot chicken roll. The roll comes with lettuce and tomato but when Dad asked to omit the lettuce and tomato and replace it with a shred of coleslaw, he was charged an extra 50c.
But what really got his goat is that the salad containers have been reduced in size while the price has remained the same. He feels the salad used to represent great value: a small salad and a roll was €2.50, a medium was €3.50 and a large was €4.50. He thinks that some of the containers may have fallen in size by 50%.
So, as prices elsewhere tumble, what gives with the effective price rise at this branch of Londis?