Just Ask, and Win a €100 Restaurant Voucher

Where does your meat come from? There’s been much discussion of Irish food producers on CheapEats over the last few months, with many of our readers weighing in to support them.

For the past few months, the Irish food board Bord Bia have been running the “Just Ask” campaign. The aim is to encourage consumers in restaurants to ask where their food – particularly meat – comes from, and to encourage chefs to provide this information on their menus. Any consumer that logs onto the Bord Bia Recommend a Restaurant page and completes a very quick form will be entered into a draw to win a €100 voucher to spend in their chosen restaurant.

I think Just Ask is a great idea. Why shouldn’t we know where our food comes from? I’m often enjoying a chicken or meat dish in a restaurant while suppressing a nagging image of thousands of battery hens imported from South-east Asia, or a load of farting cows lolling through freshly cut rainforest. I’m not sure the answer would either stop me going or entice me back to a restaurant. Still, I’d rather know, one way or another.

What about you? Does the origin of your dinner cross your mind while eating out, or do price and quality over-ride this consideration?