27 Jul, 2009
Tesco’s “Screw the Children’s Charity” Campaign Starts Here
Posted by: peter in: Bargains & Special Offers
Tesco's "Screw the Children's Charity" campaign continues
Special offers at Tesco this week include:
- Yoplait Frubes (9 pack) – Buy One Get One Free (€2.69 each)
- Marques de Leon Red and White Wines (75cl) – €4 each
- Breakfast Deal – Denny Gold Medal Sausages (227g), Hickory, Maple or Traditional Rashers (180g) and Black and White Pudding (199g) – buy all 3 for €4
Most of these offers are valid until Sunday August 2. Click here for more details, and please let our readers know if you spot any particularly good or bad value instore.
Tesco are also continuing their price-cutting campaign, and promise over 12,000 long-term price cuts in store. They’re continuing to call it “Change for Good”, but I’ll be referring to it from now on as the “Screw the Children’s Charity” Campaign.
This is because Tesco – a giant, multinational conglomerate with billions of euro at its disposal- have given the two fingers to children’s charity Unicef by refusing to alter their latest marketing campaign.
Within the past few months, you’ll all have seen or heard Tesco’s “Change for Good” slogan to promote their long-term price cuts. However, the slogan has been used by Unicef since 1987 for a campaign with ten international airlines (including Aer Lingus) where passengers donate their spare change. According to Unicef’s Executive Director Melanie Verwoerd, Tesco told them in a meeting last May that they would be running a low-key, below the radar in-store campaign. “But it is a major campaign,” she said.
The Irish Times quotes Verwoerd:
It is the first time in Unicef’s history that a commercial entity has purposely set out to capitalise on one of our campaigns and subsequently damage an income stream which several of our programmes for children are dependent on.. We fail to understand why a company with a multimillion-euro advertising budget finds it necessary to use a children’s charities slogan which we have spend years developing.
Tesco’s miserable response?
Unicef need have no concern over any confusion for consumers… Our ‘Change for Good’ programme has proven very popular with consumers who have seen significant reductions in the price of groceries as confirmed by the National Consumer Agency’s survey this week.
We generally have a policy of keeping non-food related issues off this blog, but I couldn’t in good conscience promote Tesco’s latest bargains and special offers without pointing out what a shower of rotten, soulless corporate drones are running this megabusiness. Tesco: corporate social responsibilty does matter; I suspect you’ll learn this in the years to come.
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