SuperValu’s homepage gives just a small sample of the many special offers available; there’s much better offers inside.

• Irish grown poinsettia – half price – now €3.49
• SuperValu Kerr’s Pinks potatoes – reduced from €3.49 to €2
• Heineken and Coor’s Light (20 x 330ml bottles) – reduced from €29.99 to €19.99
• SuperValu King Prawns (200g) – reduced from €7.49 to €3.75
• Rudd’s sausages (400g) – reduced from €2.99 to €2
• Lily O’Briens chocolate gift pack (255g) – half price – now €6.49

The offers are valid until Saturday December 6. Click here for the full special offer leaflet (in pdf format, large file over 5MB).

There’s also I used to shop in SuperValu a lot more, but there isn’t one near me. I always found ever so slightly more expensive than Dunnes or Tesco, but it was worth it. The shopping experience was more pleasant, the staff seemed to have a stake in the food and the shop, Their fruit, veg and meat were always quality, and you weren’t just supporting Musgrave’s but also the local franchisee. Finally, SuperValu are a major support for many Irish farmers.

For some reason I’m slightly resistant to trying their own branded food products. Perhaps because most Tesco, Dunnes, and Superquinn own brands haven’t appealed to me, or maybe the packaging offends me: look at the grim label on the SuperValu Sweet and Sour sauce in this family meal deal. Still, I’d like to sample some more of Supreme and SuperValu brands. Has anyone else? Are they good value for what you pay?

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