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Pricewatch: The cheapest supermarket?



Since we started working on CheapEats last year, we’ve tried to bring you details of bargains and special offers in supermarkets, along with news and features on local shops and smaller producers.

But, as Conor Pope points out in today’s Pricewatch, there are serious practical difficulties. In the UK, the enormously popular provides real time price comparisons, allowing consumers to pre-plan their shopping to get the best prices. Nothing comparable exists here, and it’s costing shoppers. Now even the National Consumer Agency’s bi-annual price survey has been knocked on the head.

The article mentions that any independent third party would need “deep pockets” to offer something comparable to Indeed, we’ve looked into this but found it would be too much of an enormous project for these part-time bloggers.

So for now consumers will have to scramble through based on their own knowledge and experiences. Hopefully sites like this can help, but I’m first to admit that highlighting bargains and specials is far from a comprehensive solution for shoppers.

So, over to you. In the absence of in-depth price comparisons, which supermarkets do you find the cheapest?


  1. I’ll shop anywhere except Tes*o. I usually do a huge shop once a month, supplemented with meat and other perishables during the week. I decide on where to go depending on what I need and whats on offer on the supermarkets websites. To be honest, I wouldn’t trust a website for prices. Pumps . ie claims to be a fuel price website but its never updated or accurate.

  2. For me it’s not only about the price but about quality to price ratio. And in this aspect you can’t beat Aldi. Their foods are gorgeous and very much to our continental taste and the price… Well we’ve been shopping there for almost two years now and the bill always surprises us in a good way.

  3. Agree with Marta – it’s the price to quality ratio. The Lidl/Aldi products are good quality at a good price. The main stream stores sacrifice quality for price (a false economy). Also, the mainstreamers rely on discounting, BOGOF and other promotions that never last. The consumer is aware of these cons. The Aldi/Lidl approach has meant we have broken out ties with branded goods – that is the long term issue for the main brands. Also, any time you visit a UK version of an Irish store you realise that they pull your pants down every time you walk in the door of the Irish store!

  4. lidl is unbeatable pricewise.. but aldi beats sometimes, quality and variety wise

    both are more that enough for a very good and healthy shopping. if they have home delivery i wont be shopping elsewhere.

  5. PS I would shop anywhere, regardless of the price, that helped me pack my bags. Again, I was red faced and furiously packing bags at the checkout in Dunnes while a q formed at the register and not one staff member helped me. I felt like asking for my €150 back and shopping in Marks where they will bag and deliver your groceries to the car. I think I will next time!

  6. Very funny! 😀 I dont pay until I get everything packed away either, incase something is broken or leaking. I do care about people waiting, but its not my fault, its the supermarkets, or my lazy bummed husband who will not come grocery shopping with me.