27 Sep, 2011
Which own brands do you use?
I’m drawn to some great half price offers in Dunnes this week – but not on food. Finish Dishwasher tablets are down from €16.99 to €8.49, while a big giant value pack of Bold Two in One is down from €25.99 to €12.99.
When it comes to household items such washing powder and dishwasher tablets, I’ve little or no brand loyalty. There’s usually a supermarket offering one of these brands – most of which are owned by hyper-corporation Unilever – at half price, and that’s when I swoop in.
And yet, certain household items are an area where I’m reluctant to go for an own brand product. I’ve found that supermarket’s own dishwasher tablets don’t really do the job at all. Lidl’s own brand toothpaste is vile.
Then again, Supervalu’s baby wipes are precisely the same as Johnson’s baby wipes, but half the price. And I’ve heard that the Formil washing powder in Lidl is just as good as a bigger brand.
In yesterday’s Pricewatch, Conor Pope said that people are less likely to switch to own brand beans, nappies, or toothpaste. What own brand products can you recommend? And when does the brand name matter?
Later this week, I’ll review the own brand products in some supermarkets, including Centra and Superquinn.