In today’s Pricewatch, Conor Pope has a very useful article on buying Irish products in the supermarkets.
He points out that it’s not always clear if a product has been produced in Ireland. A chicken breast from thousands of miles away can be labeled as Irish because the breadcrumb coating is applied here, while products like Boyne Valley honey and Donegal Catch are not made in Ireland at all.
Price is always going to be a factor when people decide whether to buy an Irish-produced product, says Pope. As part of the Love Irish Food campaign, many Irish companies are offering two-for-one deals and discounts:
This week there’s 50 per cent extra free with Bewley’s coffees; Ballygowan is on a buy-one-get-one-free deal; Mi Wadi juices are heavily discounted; while Glenisk is offering 50 per cent extra on its organic yoghurts… Their campaign also makes much of the fact that there are money-off coupons available on its website (loveirishfood.ie) although when we visited last weekend there were just three coupons available offering 50 per cent discounts on decaf tea from Barry’s, fruit porridge from Flahavan’s and Squeeze fruit juice, which is hardly the most generous and wide-ranging discount scheme we have ever come across.
Do you try and buy Irish when you can, or do you just go for the cheaper products and brands you like?