If I were a rich man, I’d probably shop in organic farmer’s markets – and Superquinn. Maybe I’ve been sucked in by its unrivalled (for a supermarket) bakery, its wide range of fruit and veg, or perhaps it’s sheer shininess.
Over the years, it developed a reputation as a more “exclusive” supermarket; it was where wealthy people told their friends they shopped. But now, as more ’08 Mercs fill the carpark at Lidl, those who still have cash to flash love to boast about the great bargains they picked up in the German discounters.
So, exclusivity won’t work for Superquinn any more. By and large, their prices now seem about the same as Dunnes or Tesco. They’re fighting for bargain-hunters, and over recent months have been running some pretty good offers. So good, I’m going to mention them again.
Being a pretty broke freelancer, I tend to gravitate towards the bargains, so Lidl has become my first stop. But I’m very tempted to make Superquinn my second, especially if they keep up these great deals.
Check it out – €1 for the following (original price in brackets):
- 4 pack Birds Eye Chicken Burgers (€2.69)
- All Cadbury’s 100g bars (€1.69)
- 1st Choice Frozen Leaf Spinach (€1.55)
- Walker’s Crisps (up to €2.15)
- 600g Baby Potatoes (€1.99) – still much cheaper in Lidl though
- Superquinn French Stick (€1.99)
Or €2 for the following (original price in brackets):
- Seedless Green Grapes (€4.99)
- Real Irish Food Company Preserves (€2.79) – note these are very good
- McCain’s Potato Winners Southern Fries (€3.05)
- Superquinn Oranges (€2.99)
Or €4 for some of the following meats (again, original price in brackets):
- 454g Premium Irish Mince (€4.99)
- 250g Farmed Salmon Darnes (€6.49)
- Irish Chicken Kiev (€5.99)
These offers are valid until January 18. There’s much more in store. I’m going to get my hands on some of the non-perishables and freezable products before then. From what I can see, most of these offers beat those of Tesco, Dunnes, and SuperValu. Outside Lidl and Aldi, which of the big supermarkets do you think offers the most consistent value?
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