- a blog about food and value

Halloween Horror? Or Halloween Happiness?

evil kraft mac and cheese

By Catriona McGrath

At the risk of damaging all that wonderful credibility I like to think I’ve built up with my many (two?) reviews I would now like to draw the attention of all cheapeats readers to the wonder that is ‘Kraft dinner’.  I discovered this when I lived in Canada and I’ve been lamenting it’s absence from my life for years since I returned to discover that, rather incredibly, it has never made it across the pond, where I don’t doubt it would find instant fame (or infamy, I’m not really sure).  So, I’m starting a campaign to have Kraft dinner stocked in all Irish supermarkets from here on in.

Let me convince you to join me.

Kraft dinner is basically the macaroni cheese version of instant noodles only slightly fancier because it requires the addition of milk and butter (which I like to think adds a certain amount of healthiness to it).  Now Peter will tell you that this is a vile concoction which insults the pot it’s cooking in by it’s very existence.. but let me tell you that he is wrong.  Yes, it’s unnaturally luminous, but who isn’t these days?  Yes, cheese that comes from a powder leaves a certain sense of unease, but life is all about excitement and the unknown.  Yes, I just ate a little more than half this evening and feel like it may have stripped me of any nutrients my body had earlier in the day, and that I have been able to visibly watch my stomach expand beyond the waist of my jeans (in an ever so attractive manner), and I think I may be getting a mild headache from the luminosity of the cheese powder and… and… where was I going with this?  Oh yes, BUT, the point is, glutton for punishment that I am, I still want more.  So I say bring on Kraft dinner, why should I know this pleasure (and suffering) alone, spread the love!

In case you’re wondering, a friend of mine from Canada brought me over a couple of boxes the last time she was visiting..I still can’t figure out if she loves me or hates me.

(For all those who aren’t convinced by my written campaign, I’ve attached a photo of my delicious leftovers.  Yum!)


  1. ??
    Is this Halloween or April’s fool?

  2. I haven’t lived in Canada for 5 years now, and still have my Mom mail me Kraft Dinner from time to time.

    It’s awful and disgusting and delicious and wonderful. And let me tell you, there is no better cure for a hangover than a bowl of the neon orange stuff.

  3. Kraft Macaroni and Cheese is delicious. This is a fact, folks. I always ask friends to bring me some back when they travel to the states. I can’t believe it isn’t available here…

  4. I can’t say I’ve had your Kraft version. But my dirty food secret is the Tesco value (yes – cheapo value brand) mac and cheese. Its found in the chiller section and takes only a few mins in the microwave to heat up. Then its the most beautiful/horrible (like SJP) food to eat. Its gloopy and stodgy and salty. Way more cheese than mac. And yes, its also, the perfect hangover food. And it costs around 99 c. *hangs head in shame*

  5. I love Kraft mac & cheese! You can get a non-luminous, organic one that tastes almost as good – but I still prefer the original. It reminds me of being a kid!

  6. From Canada living in Ireland for a few years, and my kids miss it as well.

    If you are really desperate you can pick some up at Donnybrook Fair, but there is a 600% markup.

  7. Thanks for the tip Helen! It’s nice to know I can get my fix if I get too desperate!
    One of my Canadian friends is a fan of the non-luminous one but she says that she puts cut up hot dogs in that. I’m not sure I could go that far!

  8. I buy mine on ebay. And I love it. And yes, I feel guilty eating it, but I put some steamed broccoli with it.

  9. Yep, Helen. I spotted a few boxes at Donnybrook Unfair..I think they come in at just under 5 euros for a box.. Laine, I’ll be checking out the Tesco Mac..

  10. Ahhh the broccoli makes it ok…particularly because it’s steamed! 🙂

  11. I love Kraft Dinner. Along with cheetos and ruffles, they are the things I miss the most from Canada. I’ve spent a year without them now, and I can’t imagine being without any longer!

  12. when i lived in canada, i decided i HAD to eat kraft dinner, just because it was an north american institution, but i didn’t like it.
    but i’m just back from a two week holiday back there, where again i was determined to make some ‘just cos i’m in canada’ and it was AMAZING, and i have been craving it since. it really shoulllllllllld be sold here[in tesco as opposed to donnybrook fair]. there has to be a way to make it happen!!!

  13. “So, I’m starting a campaign to have Kraft dinner stocked in all Irish supermarkets from here on in.” how is your campaign going so far? haven’t seen any kraft dinner in dublin supermarkets… do better!