- a blog about food and value

New Discount Grocery Shop Opens

cheep-cheep13“Prices typically 50% cheaper than mainstream supermarkets,” says CheepCheep, a new discount grocery warehouse. Customers reserve their products online and have four days to collect them from the depot in Bray, Co. Wicklow.

This is a great initiative and it will be interesting to see how well it does. The company, founded by husband and wife team Kevin and Nafisa Brennan, keeps its overheads low by conducting business online and dispensing with a retail premises.

Its range includes well-known Irish and international brands, organic and Fairtrade products. Every week, CheepCheep offers three hot buys. This week, a 6pack of Coca-Cola costs €1.89, compared to €3.43 at Tesco or Dunnes; Bunulan Organic Penne at 79c, compared to €1.59 at Tesco; and Tresemme Thermal Shampoo and seperate conditioner at €2, compared to €5.59 at Tesco.

I haven’t done the calculations, but it seems that its prices may be significantly cheaper than Sainsbury’s or Asda in Northern Ireland. It might also give Tesco’s border stores a run for their money. I’ll check out CheepCheep over the next few weeks. In the meantime, if any of our readers pay a visit, please let us know  your thoughts.


  1. seems like a good idea, but they’ll need to expand their range of stock – not much there at the moment.

  2. We currently stock a about 200 product lines, this will be expanded to 400 very shortly. We only stock ambient goods (those with shelf life stored at room temperature) such as cleaning products, toiletries, canned foods, cereals etc.. perfect for stocking up your store cupboard.

    Although we do not have the wide range of products found in the supermarket, we do stock a heavily discounted option in a broad range of categories.

    For example; if you are looking for a kids toothbrush you will not find several brands only oral-b stages, at a price of € 1.54 ( Compare Dunnes € 3.09 ). If you are looking for hair gel we only stock Shockwaves Xtrovert for € 2.00 (compare Tesco € 5.29) etc.. etc.

    We spend time collecting up-to-date price comparisons with the supermarkets for every product so customers can see exactly how good the savings are.

    We are listening to our customers carefully, if there’s a product or category you would like to find in our store we can be contacted through the website. Please let us know.

    Thank you to all who have shopped with us so far (enjoy your bargains), we have had a few customers coming from (thank you cheapeats).