16 Feb, 2012
Cheapeats in the Huffington Post: TripAdvisor’s fake review problem
Listen up, somebody. Today, I’m blogging on the Huffington Post about the problem of fake online reviews.
My article follows Conor Pope’s excellent article in The Irish Times on the Carlton Group, who were caught red-handed asking their employees to post fake reviews on TripAdvisor.
We’ve some experience of dealing with this problem on this site:
Fake reviews are easy enough to spot on Cheapeats.ie. We once had a new commenter recommend a restaurant. They used a fake name but put in their real email address; when we Googled the email, it turned out to be from the head chef of the restaurant in question.
Get over to the Huffington Post and see what we, MenuPages.ie, and other sites do about this – and how you can avoid getting stung. And no: I won’t be naming any names.