30 Oct, 2012
The steady march of own brands
In today’s Irish Times Pricewatch section, Conor Pope looks at the mass switch to own brand labels:
Despite food price inflation, shoppers are managing their shopping budgets by trading down to private labels, shopping around, shopping to a budget and planning in advance. Four out of five shoppers now believe it is imperative that they shop around. As a result we are making more shopping trips, but average spend per trip has fallen by 3.7 per cent.
The winners of this drive for value have been own-label retailer products. More than 30 per cent of what consumers put in their supermarket basket is now own-brand rather than more established names.
We all know that most own brand labels are more or less the same as the private label alternative, but there’s still some products I’m reluctant to switch to, particularly beans, dishwasher powder and some meats. Pope’s article has some useful tips.
What own brand products do you avoid?